Proyecto Vocacción is a platform looking to help teenagers to find the right vocation (professionally and personally)
I was the product designer in charge of the redesign
Problem
The team knew "something was off" but they didn't understand what exactly. They presume that the product was not "teenager friendly".
They wanted to improve the experience considering the context of the kids using it.
Insights
What can be improved?
We kick off by doing a heuristic evaluation in order to get a first glance of the opportunities the product had:
After that, we had a Lighting Decision Jam workshop with the main stakeholders:
Finally, after doing some research on the students using Proyecto Vocacción, After some research, I started the product redesign with three key focuses:
Gamification
Teen-friendly language
Clean and appealing UI
Designs
